Cost-effective. Faster. Better.
Flexible tiers built to match your scale.
Brand Identity Analysis
For organisations curious whether their positioning is doing its commercial job. Receive an independent, outside-in read of your brand.
- Brand positioning and messaging clarity assessment
- External perception versus self-claim, and the competitive frame
- Priority opportunity areas, and where the growth sits
Starter
For growing organisations ready to accelerate campaign activity without the cost of additional hires.
- Core brand audit, messaging, and positioning
- Single-channel campaign execution and reporting
- Multi-touch attribution setup
Professional
For established organisations serious about building a full-scale, measurable marketing engine.
- Deep-dive market discovery, competitor analysis, and full brand strategy
- Multi-channel campaign execution with content calendars and buyer journey mapping
- Full attribution, performance dashboards, and C-suite ready reporting
- Real-time revenue feedback loops connecting commercial signals and learnings to outcomes
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More cost-effective than a traditional function, in an AI-powered world.
* All figures are indicative estimates based on standard industry averages for fully loaded FTE costs and typical campaign output. Actual results may vary depending on team structure, market conditions and scope of engagement.
What's included
Strategic Foundation
One-time investment that builds your brand strategy
| FEATURE | STARTER | PRO ★PROFESSIONAL ★ RECOMMENDED |
|---|---|---|
| Market & Brand Discovery | ||
| Brand perception audit | ||
| Competitor sentiment analysis | ||
| Brand messaging audit | ||
| In-depth competitor landscape analysis | — | |
| Target audience and ideal customer profile insights | — | |
| Product-market fit assessment | — | |
| Customer value gap analysis | — | |
| Existing content audit | — | |
| Stakeholder Engagement | ||
| Stakeholder insights interviews | ||
| Stakeholder alignment session | ||
| Extended brand DNA workshops | — | |
| Positioning & Messaging | ||
| Brand voice guidelines | ||
| Messaging architecture | ||
| Positioning statement development | — | |
| Core messaging framework | — | |
| Brand strategy document | — | |
Growth Engine
Ongoing monthly subscription for campaign execution and attribution
| FEATURE | STARTER | PRO ★PROFESSIONAL ★ RECOMMENDED |
|---|---|---|
| Activation Planning | ||
| Channel strategy recommendation | — | |
| Campaign strategy and executive presentation | — | |
| Campaign Strategy & Content | ||
| Campaign-specific messaging and copywriting | ||
| Repurposed content production – campaign assets aligned to key themes | ||
| Content calendar development and management | — | |
| Content review and brand alignment | — | |
| Scalable content development | — | |
| Campaign Execution | ||
| Campaign design and activation workflow | ||
| Multi-channel campaign execution (LinkedIn, email, SEO, paid, etc.) | ||
| Buyer persona development | — | |
| Customer experience (CX) journey mapping | — | |
| Attribution & Performance | ||
| HARP Strings – multi-touch attribution set-up and maintenance | ||
| Campaign performance and attribution reporting | ||
| Real-time revenue feedback loops connecting commercial signals and learnings to outcomes | — | |