Marketing Health Check

Market Intelligence

How well do you understand your competitors?

No clear picture of who our competitors are or what they're doing Aware of key competitors but no formal analysis Some competitor research done, but not regularly updated Actively tracking competitors and using insights to inform strategy

Anchor

Brand Positioning

How clearly defined is your brand positioning in the market?

We haven't defined our positioning We have a general idea but nothing documented Documented positioning, not consistently applied Clear positioning embedded across all channels

Architect

Campaign & Content Systems

How would you describe your content and campaign strategy?

We post ad hoc with no plan Some planning but mostly reactive Documented strategy with regular content Strategic content program tied to buyer journey

Amplify

Channel Execution & Scale

How are your marketing campaigns distributed and scaled?

One or two channels, all manual Multiple channels, managed separately with no automation Some automation, but campaigns aren't coordinated Coordinated multi-channel campaigns with automation at scale

Attribute

Measurement & Attribution

How does your organisation currently measure marketing ROI?

We don't measure it at all Basic metrics like clicks and impressions Lead tracking and conversion rates Multi-touch attribution tied to revenue

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