Privacy Policy
Last updated on
About us
This privacy policy sets out how HARP Marketing, a trading name of Ironbark Associates Pty Ltd (ABN 44 673 815 506), collects, uses, discloses, and protects your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
HARP Marketing Level 19, Suite 4, 25 Bligh St Sydney NSW 2000 Email: hello@harpmarketing.com.au
1. Types of personal information we collect
We may collect the following types of personal information:
- Identity information — your first name, last name, and company name
- Contact information — your email address and phone number
- Inquiry details — the content of messages you submit through our contact form
- Assessment data — your responses and resulting score/tier from the Marketing Health Check wizard
- Technical information — your IP address, browser type, device type, operating system, and general location data collected automatically when you visit our website
2. How we collect personal information
We collect personal information through the following means:
- Contact form — when you submit an inquiry via our contact form, we collect your name, email, phone number, company name, and message
- Marketing Health Check wizard — when you complete the Marketing Health Check assessment, we collect your first name, email, company, phone number, and your assessment score and tier
- Newsletter signup — when you subscribe to our newsletter, we collect your email address
- Automated collection — when you visit our website, certain technical information is collected automatically through third-party services. Google Fonts (fonts.googleapis.com) may receive your IP address when loading web fonts. Google Maps (maps.google.com) may receive your IP address and location data when the embedded map loads on our contact page.
3. Purposes for collection, use, and disclosure
We collect, use, and disclose your personal information for the following purposes:
- Responding to your inquiries and requests submitted via our contact form
- Delivering marketing strategy services and communicating about our offerings
- Qualifying leads and providing personalised recommendations through the Marketing Health Check
- Improving your website experience and our service delivery
- Sending marketing communications about our services (with your consent)
- Complying with our legal obligations
We will not use or disclose your personal information for a purpose other than those listed above unless we have your consent, or unless required or authorised by law.
4. Anonymity and pseudonymity
Where practicable, you may engage with us anonymously or using a pseudonym. However, if you do not provide us with certain personal information, we may not be able to respond to your inquiry or provide our services to you.
5. Third-party services
Our website uses the following third-party services that may process your personal information:
| Service | Provider | Data Processed | Purpose |
|---|---|---|---|
| Google Fonts | Google LLC (USA) | IP address | Loading web fonts (fonts.googleapis.com) |
| Google Maps | Google LLC (USA) | IP address, location data | Embedded map on contact page (maps.google.com) |
Each of these services operates under its own privacy policy. We encourage you to review their respective policies.
6. Overseas disclosure
Your personal information may be disclosed to overseas recipients through the third-party services listed above. These services are operated by organisations located in the United States of America (Google LLC for Google Fonts and Google Maps). Form submissions are stored securely on Australian-hosted infrastructure.
Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure the recipient handles your information in accordance with the APPs.
7. Direct marketing
We may use your personal information to send you marketing communications about our services where you have provided your consent (for example, by subscribing to our newsletter).
You may opt out of receiving marketing communications at any time by:
- Using the unsubscribe link included in any marketing email
- Contacting us at hello@harpmarketing.com.au
We will process your opt-out request promptly and without charge.
8. Data security
We take reasonable steps to protect your personal information from misuse, interference, loss, and from unauthorised access, modification, or disclosure. These measures include:
- Secure transmission of form data via encrypted third-party services
- Limiting access to personal information to authorised personnel only
- Regularly reviewing our information security practices
When personal information is no longer needed for the purposes for which it was collected, we will take reasonable steps to securely destroy or de-identify it.
9. Data retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When your information is no longer needed, it will be securely destroyed or de-identified.
10. Accessing and correcting your personal information
You have the right to:
- Access the personal information we hold about you
- Request correction of any information that is inaccurate, out of date, incomplete, irrelevant, or misleading
To make a request, please email us at hello@harpmarketing.com.au with details of your request. We will respond within 30 days of receiving your request.
If we refuse your request for access or correction, we will provide you with written reasons for the refusal and information about how you may complain about the refusal.
11. How to make a privacy complaint
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, you may lodge a complaint by:
- Emailing us at hello@harpmarketing.com.au with details of your concern
- We will acknowledge your complaint within 7 business days
- We will investigate and respond to your complaint within 30 days
If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Post: GPO Box 5218, Sydney NSW 2001
12. Changes to this privacy policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be reflected by updating the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
13. Contact us
If you have any questions about this privacy policy or how we handle your personal information, please contact us:
HARP Marketing (a trading name of Ironbark Associates Pty Ltd) Level 19, Suite 4, 25 Bligh St Sydney NSW 2000 Email: hello@harpmarketing.com.au