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Delivering measurable outcomes, at a lower price

C-suite marketing expertise, AI-powered execution, and revenue attribution
in a single, scalable service.

HARP delivers:

  • Expert brand foundations, delivered by a global CMO with 30+ years of experience.
  • Amplified, faster campaigns using AI.
  • Revenue outcomes measured through our HARP Strings platform.

Marketing delivered cheaper, faster, better

Let's Talk

Or, for a complimentary marketing health check, start here.

The Problem

We started with a problem we knew we could solve.

Traditional marketing models no longer work.

It's a question CEOs and CFOs keep asking:

“How is marketing delivering a return?”

CMOs know the impact. They just can't prove it. Not because their contribution isn't real, but because the infrastructure to prove it never existed.

The mandate was clear. Deliver marketing in a way that produces qualified leads, traces them through to closed deals, and turns marketing into a measurable function.

That's the gap HARP was built to close,
and the secret wasn't automating everything.

The HARP Difference

Three forces.
One orchestrated outcome.

HARP's Human-led, AI-powered methodology replaces expensive platforms and manual production. Our amplified campaigns are built on expert brand foundations, and our HARP Strings platform traces every activity back to revenue with full CRM data integration.

Expert brand foundations

Humans define the brand, set the strategy, and own the growth ambition.

30+ years of executive marketing leadership across complex professional services and listed organisations.

Strategy · Brand · Advocacy

Amplified, faster campaigns

AI amplifies, repurposes, and scales your existing content to reach more of your audience, more often.

Led by 30+ years of enterprise technology expertise, fuelling AI to deliver better outcomes, at speed and scale.

Execution · Scale · Automation

Measured revenue outcomes

Our proprietary first-party revenue intelligence system, HARP Strings, closes the loop between the qualified leads our campaigns deliver and the deals you close.

Designed and engineered in-house, grounded in deep architecture experience across complex organisations.

Attribution · Insight · Revenue

Explore the full HARP methodology
Who's Behind It

Built by people
who've done it before.

HARP's leadership combines over 60 years of experience across C-suite marketing and technology strategy.

We're C-suite marketers and technologists who've built, scaled, and transformed marketing functions for some of Australia's most recognised organisations, and we built HARP to bring that same capability to businesses that need it most.

The people building your strategy are the same people guiding its execution. No hand-offs. No account managers. Direct access to the expertise that drives results.

M

Marketing Leadership

30+ years of C-suite brand strategy, growth advisory, and marketing transformation across boards, senior leadership, and complex stakeholder environments.

T

Technology & AI Leadership

30+ years of enterprise technology at C-suite level, spanning AI, data architecture, and the systems that power attribution and scale.

Chantalle Meijer
Managing Director, Growth | Key Architect

Chantalle Meijer

Chantalle Meijer is a key architect of HARP Marketing's Human-led, AI-powered methodology, bringing more than 30 years of executive-level marketing, brand, and growth strategy across complex professional services and listed organisations.

Throughout her career, she has sat on both sides of the table. As a former CMO, she has built brands that lifted market awareness by up to 30%, driven double-digit organic revenue growth, and delivered positive shareholder returns in consolidating markets.

She has shaped HARP Marketing's approach by combining deep human insight with advanced data and AI tools to turn brand positioning into measurable revenue growth, drawing on her experience as Managing Director, Growth at KSIB and her advisory work with senior executive teams and boards.

Chantalle's contributions focus on transforming marketing from a cost centre into a strategic growth engine, underpinned by human-centred brand strategies that align purpose, culture, and analytics to build trust, loyalty, and market-defining authority.

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Steven Brown
Managing Director, Technology & AI

Steven Brown

Steve is a technology and cybersecurity executive with more than 30 years of experience in financial services and enterprise technology leadership.

As former Chief Information Security Officer, Chief Technology Officer, and Chief Architect at Macquarie Group, he led large-scale technology transformation and cybersecurity programs across global markets.

At HARP, Steve focuses on integrating AI, data architecture, and attribution systems to ensure marketing performance can be measured, optimised, and connected directly to revenue outcomes.

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Meet the team →
Working With HARP

Flexibility at every stage.

HARP was built to prove its value, not just promise it. Our approach is designed so you can always see what's working, scale what delivers, and change direction when you need to.

No lock-in

Month-to-month engagement. No long-term contracts, no exit penalties.

We're confident in what we deliver, so we don't need to lock you in.

No interruption

Whether you have a full marketing team or none at all, HARP fits around your organisation.

We integrate with what you have, and scale from there.

No guesswork

HARP Strings integrate with your existing platforms, connecting campaign activity to pipeline and revenue outcomes.

So every marketing decision is backed by data, not intuition.

Get started

For growing organisations ready to kickstart campaign activity without the cost of additional hires. We step in as your marketing function. C-suite marketing and technology expertise from day one, without the overhead of permanent hires.

Go further

For established organisations serious about building a full-scale, measurable marketing engine. We work alongside your existing team, replacing manual execution with AI-powered delivery so your people can spend their time where it matters most.

In Our Client's Words

Client Success Stories

HARP understood our mission from the start and brought the strategic discipline to support it. They sharpened how we tell our story, built the tools to communicate it consistently across channels, and put the right measures in place so we can clearly see what is working and why, without adding pressure to a lean team. Within a month, our engagement rates were above industry benchmarks, giving our Board and leadership team clearer visibility of which messages and channels are resonating and creating strong membership opportunities.

Dr Kim Hamrosi

CEO, Corporate Mental Health Alliance Australia

View All Case Studies
Why Now

Modern marketing functions deliver better quality. Faster. At lower cost.

0

Growth

Effective and scaled agentic AI deployments can deliver productivity improvements of 3–5% annually and lift growth by 10% or more.

i McKinsey & Company, "Agents for Growth: Turning AI Promise into Impact."

0

Productivity

The efficiency gains already being reported by marketing organisations that have reached AI maturity, with expectations that figure will grow to 28%.

i McKinsey & Company, "Past Forward: The Modern Rethinking of Marketing's Core."

0

Revenue

B2B sales organisations implementing AI technologies achieve 3–15% revenue growth alongside 10–20% improvements in sales return on investment.

i McKinsey & Company, "AI-Powered Marketing and Sales Reach New Heights with Generative AI."

Seven revenue performance dimensions. One clear winner.

How HARP Compares

Capability HARP DIY AI Tools In-House Team Traditional Agency
Strategic Thinking
Human-led strategy
Disconnected
Depends on hire
Variable quality
AI-Powered Execution
Built-in
Fragmented
Manual setup
Bolt-on
Measurability
Full-funnel tracking
Platform-specific
Custom build required
Basic GA reports
Speed to Market
16 weeks*
Instant (no strategy)
3–6 months
8–12 weeks
Value for Money
$
$$
$$$
$$$$
Scalability
On-demand
No direction
Hire more
Contract-bound
Amplified Marketing
AI + human synergy
Generic output
Limited bandwidth
Slow iteration

Overall Score

HARP

35 / 35

The Clear Choice

DIY AI Tools

21 / 35

Fast, Limited Strategy

In-House Team

15 / 35

High Overhead

Traditional Agency

14 / 35

Slow & Expensive

DIY tools give you speed without strategy. In-house teams give you control without scale. Traditional agencies give you polish without performance.

HARP gives you human-led strategy and AI-powered execution with full-funnel attribution, on-demand scalability, and speed to market.

*From kickoff to qualified leads. Scores are based on our team's experience across B2B marketing engagements and reflect general industry observations, not independently sourced data. Individual results may vary.

Our Values

Responsible oversight and human judgement is in our DNA.

We guarantee:

  • Quality control at every stage

  • Brand authenticity that resonates with customers

  • Strategic alignment with business objectives

  • Ethical AI use with proper guardrails

At HARP, we all believe in the same principles and values of our CEO Kristin Stubbins AM, founder of KSIB and HARP Marketing.

Excellence

Our insistence on brand authenticity, deliberate human-AI orchestration, and measurable outcomes, not just output.

Honesty

Telling the truth about what works and what doesn't.

Courage

Our willingness to challenge assumptions, recommend bold changes, and transform traditional marketing models.

If this resonates,
let's talk.

Or, find out where your marketing stands today.
Take our complimentary marketing health check here.

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