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Revenue Performance, Orchestrated

Marketing that proves its worth.
Not just its activity.

One methodology. Five steps. Built to flex around your business. Driving measurable revenue.

Where thinking is human.
Speed is AI.
And HARP Strings connects and traces revenue.

Cheaper · Faster · Better
Let's Talk

Or, for a complimentary marketing health check, start here.

The Problem

We started with a problem we knew we could solve.

Traditional marketing models no longer work.

$250k+

The Growth Challenge

Scaling marketing means scaling costs proportionally.

A CMO hire can cost more than $250k, with a six-month ramp before impact.

80%

The Productivity Drag

Marketing effort increases, but impact remains limited.

60–80% of campaign effort is spent on manual execution, meanwhile 30–50% of spend goes to unoptimised campaigns.

6+ months

The Attribution Black Hole

Opportunities to convert revenue are missed.

Multi-channel campaigns run across 6+ month customer journeys, yet it's unclear which touchpoints actually influence revenue conversions.

CEOs and CFOs are constantly asking:

“How is marketing delivering a return?”

CMOs know the impact. They just can't prove it. Not because their contribution isn't real, but because the infrastructure to prove it never existed.

The mandate was clear. Find a way to deliver end-to-end marketing that was cheaper, faster, and better.

That's the gap HARP was built to close,
and the secret wasn't automating everything.

The HARP Difference

Three forces.
One orchestrated outcome.

Human-led. AI-powered. Revenue Performance.

Humans

Define the brand, set the strategy, and own the growth ambition.

30+ years of executive marketing leadership across complex professional services and listed organisations.

80% of AI implementations fail because they rush to execution without locking in positioning first.

Strategy · Brand · Advocacy

AI

Amplifies, personalises, and scales what works.

Led by 30+ years of enterprise technology expertise, fuelling AI to deliver better outcomes, at speed and scale.

Delivering 2–3x more output than traditional agencies. Keeping teams focused on high-value work instead of manual production.

Execution · Scale · Automation

HARP Strings

Our proprietary first-party revenue intelligence system, attributing revenue to marketing activities in a single, integrated program.

Designed and engineered in-house, grounded in deep architecture experience across complex organisations.

Platform-agnostic. Multi-touch. First-party tracking that works, even when ad-blockers stop Google Analytics. No more invisible buyer journeys.

Attribution · Insight · Revenue

C-suite marketing expertise, AI-powered execution, and revenue attribution in a single, scalable service.

Each string matters.
Timing matters.
Touch matters.

What We Do

Rewiring marketing for authenticity, speed, scale, and growth.

Five Steps Sixteen Weeks Measurable Results

Our Human-led, AI-powered methodology takes you from brand clarity to measurable revenue attribution. Every step is guided by C-suite marketing and technology expertise.

We start with the human work:

Only once the foundations are clear do we bring in AI:

Underneath it all, our HARP Strings Revenue Intelligence system connects every journey and every touchpoint:

16 weeks from kickoff to attribution
Who's Behind It

Built by people
who've done it before.

HARP's leadership combines over 60 years of experience across C-suite marketing and technology strategy.

We're C-suite marketers and technologists who've built, scaled, and transformed marketing functions for some of Australia's most recognised organisations, and we built HARP to bring that same capability to businesses that need it most.

The people building your strategy are the same people guiding its execution. No hand-offs. No account managers. Direct access to the expertise that drives results.

M

Marketing Leadership

30+ years of C-suite brand strategy, growth advisory, and marketing transformation across boards, senior leadership, and complex stakeholder environments.

T

Technology & AI Leadership

30+ years of enterprise technology at C-suite level, spanning AI, data architecture, and the systems that power attribution and scale.

Steven Brown
Managing Director, Technology & AI

Steven Brown

Steve is a technology and cybersecurity executive with more than 30 years of experience in financial services and enterprise technology leadership.

As former Chief Information Security Officer, Chief Technology Officer, and Chief Architect at Macquarie Group, he led large-scale technology transformation and cybersecurity programs across global markets.

At HARP, Steve focuses on integrating AI, data architecture, and attribution systems to ensure marketing performance can be measured, optimised, and connected directly to revenue outcomes.

LinkedIn
Chantalle Meijer
Managing Director, Growth | Key Architect

Chantalle Meijer

Chantalle Meijer is a key architect of HARP Marketing's Human-led, AI-powered methodology, bringing more than 30 years of executive-level marketing, brand, and growth strategy across complex professional services and listed organisations.

She has shaped HARP Marketing's approach by combining deep human insight with advanced data and AI tools to turn brand positioning into measurable revenue growth, drawing on her experience as Managing Director, Growth at KSIB and her advisory work with senior executive teams and boards.

Chantalle's contributions focus on transforming marketing from a cost centre into a strategic growth engine, underpinned by human-centred brand strategies that align purpose, culture, and analytics to build trust, loyalty, and market-defining authority.

LinkedIn
Meet the team →
Working With HARP

Flexibility at every stage.

HARP was built to prove its value, not just promise it. Our approach is designed so you can always see what's working, scale what delivers, and change direction when you need to.

No lock-in

Month-to-month engagement. No long-term contracts, no exit penalties.

We're confident in what we deliver, so we don't need to lock you in.

No interruption

Whether you have a full marketing team or none at all, HARP fits around your organisation.

We integrate with what you have, and scale from there.

No guesswork

HARP Strings connects your campaigns to pipeline and revenue.

So every marketing decision is backed by data, not intuition.

Get started

For growing organisations ready to kickstart campaign activity without the cost of additional hires. We step in as your marketing function. C-suite marketing and technology expertise from day one, without the overhead of permanent hires.

Go further

For established organisations serious about building a full-scale, measurable marketing engine. We work alongside your existing team, replacing manual execution with AI-powered delivery so your people can spend their time where it matters most.

Why Now

Modern marketing functions deliver better quality. Faster. At lower cost.

0

Growth

Effective and scaled agentic AI deployments can deliver productivity improvements of 3–5% annually and lift growth by 10% or more.

i McKinsey & Company, "Agents for Growth: Turning AI Promise into Impact."

0

Productivity

The efficiency gains already being reported by marketing organisations that have reached AI maturity, with expectations that figure will grow to 28%.

i McKinsey & Company, "Past Forward: The Modern Rethinking of Marketing's Core."

0

Revenue

B2B sales organisations implementing AI technologies achieve 3–15% revenue growth alongside 10–20% improvements in sales return on investment.

i McKinsey & Company, "AI-Powered Marketing and Sales Reach New Heights with Generative AI."

Seven revenue performance dimensions. One clear winner.

How HARP Compares

Capability HARP DIY AI Tools In-House Team Traditional Agency
Strategic Thinking
Human-led strategy
Disconnected
Depends on hire
Variable quality
AI-Powered Execution
Built-in
Fragmented
Manual setup
Bolt-on
Measurability
Full-funnel tracking
Platform-specific
Custom build required
Basic GA reports
Speed to Market
16 weeks
Instant (no strategy)
3–6 months
8–12 weeks
Value for Money
$
$$
$$$
$$$$
Scalability
On-demand
No direction
Hire more
Contract-bound
Amplified Marketing
AI + human synergy
Generic output
Limited bandwidth
Slow iteration

Overall Score

HARP

35 / 35

The Clear Choice

DIY AI Tools

21 / 35

Fast, Limited Strategy

In-House Team

15 / 35

High Overhead

Traditional Agency

14 / 35

Slow & Expensive

DIY tools give you speed without strategy. In-house teams give you control without scale. Traditional agencies give you polish without performance.

HARP gives you human-led strategy and AI-powered execution with full-funnel attribution, on-demand scalability, and speed to market.

Introductory pricing · limited availability · moves to standard rates at capacity

Scores are based on our team's experience across B2B marketing engagements and reflect general industry observations, not independently sourced data. Individual results may vary.

Our Values

Responsible oversight and human judgement in our DNA.

We guarantee:

  • Quality control at every stage

  • Brand authenticity that resonates with customers

  • Strategic alignment with business objectives

  • Ethical AI use with proper guardrails

At HARP, we all believe in the same principles and values of our CEO Kristin Stubbins AM, founder of KSIB and HARP Marketing.

Excellence

Our insistence on brand authenticity, deliberate human-AI orchestration, and measurable outcomes, not just output.

Honesty

Telling the truth about what works and what doesn't.

Courage

Our willingness to challenge assumptions, recommend bold changes, and transform traditional marketing models.

If this resonates,
let's talk.

For a complimentary marketing health check, start here.

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