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About HARP

Marketing has long been treated as a cost centre.

Difficult to scale. Difficult to measure. Disconnected from revenue outcomes.

HARP was created to change that.

Our model combines human-led strategic thinking with AI-powered execution, connecting marketing activity directly to measurable business impact.

Orchestrated by KSIB

HARP Marketing is a KSIB-endorsed managed service, strategically orchestrated to transform traditional marketing functions into accountable, revenue-centred growth engines.

Anchored in the same principles that underpin KSIB's work with senior executives and boards, HARP Marketing draws on KSIB's established credibility and the trusted leadership of Kristin Stubbins AM, while maintaining an independent, focused, professional presence in the marketing growth space.

The HARP Team

The People Behind HARP

Behind the HARP model is a team of experienced leaders who combine marketing strategy, technology expertise, and AI capability to guide every stage of the methodology.

Chantalle Meijer
Managing Director, Growth | Key Architect

Chantalle Meijer

Chantalle Meijer is a key architect of HARP Marketing's Human-led, AI-powered methodology, with over 30 years of executive experience in marketing, brand, and growth strategy across complex professional services and listed organisations.

A former CMO, she has built brands that increased market awareness by up to 30% and delivered sustained organic revenue growth in competitive, consolidating markets.

Drawing on her experience as Managing Director, Growth, at KSIB, and her extensive work with executive teams and boards, Chantalle combines human insight with data and AI to translate brand positioning into measurable growth.

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Steven Brown
Managing Director, Technology & AI

Steven Brown

Steve is a technology and cybersecurity executive with more than 30 years of experience in financial services and enterprise technology leadership.

As former Chief Information Security Officer, Chief Technology Officer, and Chief Architect at Macquarie Group, he led large-scale technology transformation and cybersecurity programs across global markets.

At HARP, Steve focuses on integrating AI, data architecture, and attribution systems to ensure marketing performance can be measured, optimised, and connected directly to revenue outcomes.

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Our Values & Our Principles

What we stand for

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Excellence and quality

Our insistence on brand authenticity, deliberate human–AI orchestration, and measurable outcomes, not just output.

02

Honesty and integrity

Telling the truth about what works and what doesn't. Focusing on what drives real commercial outcomes rather than vanity metrics.

03

Courage and accountability

Our willingness to challenge assumptions, recommend bold changes, and help organisations transform traditional marketing models into a measurable driver of growth.

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