AUD $29M+ in Pipeline and Deal Contribution
A Global Listed Professional Services Organisation
AUD $29M+
Pipeline & Deal Contribution
generated over 12 months across the integrated growth system
AUD $6M
From One Campaign
a single nurture campaign resulted in an AUD $6M project
50%+
Brand Lift
lift in brand awareness and consideration
The Engagement
- Client
- A global listed professional services organisation
- Firm Size
- 5,000+ employees across multiple markets
- Sectors
- Property, infrastructure, energy, transport, resources and government-related services
- Opportunity
- The organisation had scale and credibility, but its brand was disconnected from its people and confusing to the market. It needed a disciplined system to build an internationally respected brand and make it easy for technical professionals to deliver profitable, recurring revenue and organic growth.
- Solution
- The strategy was to integrate brand clarity, demand generation, technology, and sales enablement into a single growth model.
- Key Result
- AUD $29M+ in pipeline and deal contribution over 12 months, including a single nurture campaign that resulted in an AUD $6M project.
Most organisations run marketing, technology and sales as separate functions, each with their own goals, tools and reporting. HARP runs them as an integrated growth system.
This case study proves that when brand strategy, campaign execution, technology, and revenue measurement operate as an integrated system, they become a powerful driver of growth.
It shows that a model that was transformational when built the hard way can now be delivered as a premium marketing system, up to 75% more cost-effectively than a traditional function, with sharper attribution and faster iteration, without surrendering the human judgement, brand authenticity and strategic rigour that made it work in the first place.
Scale and Credibility, Without a Brand to Match
The organisation had scale and credibility, but its brand was disconnected from its people and confusing to the market.
It needed a disciplined system to build an internationally respected brand and make it easy for technical professionals to deliver profitable, recurring revenue and organic growth.
Up to 75%
More cost-effective to run as a HARP managed service than as a traditional in-house marketing function, with sharper attribution and faster iteration.
Three disciplines.
One growth model.
The strategy was to integrate brand clarity, demand generation, technology, and sales enablement into a single growth model.
Expert brand foundations
- A global face-to-face brand perception audit with senior leaders validated and clarified client value and brand positioning, culminating in a clear purpose, promise and behavioural framework
- A refreshed identity and evidence-led brand story reinforced the company's story, giving employees, clients and the market clarity and direction
Amplified, faster campaigns
- A six-step campaign process connected audiences, buyer journey stages, content, CRM integration and sales follow-through
- The focus shifted from marketing outputs to a repeatable system for demand, lead qualification, proposals and conversion
Measuredoutcomes
- A connected technology stack linked brand, communications, CRM-linked campaigns, sales tools, digital assets and reusable templates together in one workflow
- Sales enablement training made it easier for technical professionals to identify opportunities earlier, engage clients more effectively, and progress conversations to convert faster
Brand, Revenue, Digital and Talent
Connecting strategy, client experience, technology, and sales execution delivered brand, revenue, digital, and talent outcomes.
AUD $29M+
Pipeline & Deal Contribution
in pipeline and deal contribution over 12 months
AUD $6M
From One Campaign
a single nurture campaign resulted in an AUD $6M project
50%+
Brand Lift
lift in brand awareness and consideration
50%
Digital Performance
year-on-year improvement across search, social, lead capture and conversion
190%
Talent Applications
increase in talent applications, with reusable systems cutting duplication and lifting productivity
One system, measured end to end, from first impression through to revenue.
The results speak for themselves, but they were hard-won. The strategy was right, but the machinery to hold the system together was heavy, slow and costly to run.
That is exactly the constraint HARP's managed service now removes, and the difference is step-change, not incremental.
Ready to Run Marketing as a Growth System?
If your organisation is facing similar challenges
- Marketing, technology and sales running as separate functions with separate reporting
- A brand that is disconnected from your people and confusing to the market
- Technical experts who would convert more opportunities with the right tools and training
- Pipeline you cannot trace back to the marketing that created it
The same growth model can deliver
- Brand clarity built on evidence: a clear purpose, promise and behavioural framework
- A repeatable demand system connecting audiences, content, CRM and sales follow-through
- A connected technology stack that holds brand, campaigns and sales tools in one workflow
- Sales enablement that helps technical professionals engage earlier and convert faster
Talk to HARP about running the same human-led, AI-powered growth model for your organisation.