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Privacy Policy

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About us

This privacy policy sets out how HARP Marketing collects, uses, discloses, and protects your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). HARP Marketing is a trading name of HARP Marketing Group Pty Ltd (ABN 30 699 164 415), a member of the KSIB group. Our contact details are in section 13.

This policy applies to personal information we collect from visitors to this website. It does not cover information we handle on behalf of our clients in the course of providing our services, which is governed by our separate agreements with those clients.

1. Types of personal information we collect

We may collect the following types of personal information:

  • Identity and contact information — your name, company name, email address and phone number
  • Enquiry details — what you tell us through our forms
  • Assessment data — your answers, and any resulting score, from our assessments and audits
  • Technical information — your IP address, browser type, device type, operating system, and general location, collected automatically when you visit our website
  • Interaction and activity data — the pages you view and the path you take, the marketing source that brought you here (such as campaign tags and advertising click identifiers in a link), a device signal derived from your browser and device settings that helps us recognise a returning visit, and how you interact with our emails and website. This information is not linked to your name unless you submit a form.

2. How we collect personal information

We collect personal information when you use our forms:

  • Contact form — your contact and company details and what you tell us.
  • Newsletter — your name and email address.
  • Research briefs and other resources — your name and email address, so we can deliver them and send related insights.
  • Assessments and audits — your contact and company details and your answers.
  • Booking a session — our booking tool loads when you view a page that offers a booking and may receive technical information such as your IP address; if you book, the details you enter are processed by that provider.

When you submit a form we receive what you entered together with the page you were on and the marketing source of your visit, whatever your cookie choice.

Automated collection. Basic technical information, such as your IP address and browser type, is collected automatically so the site can function and stay secure. Our own analytics runs by default so we can see how visitors find and use the site. You can switch it off at any time using Decline all or Manage cookies in the cookie banner, or the Manage Cookies link in the footer; if you do, its cookies are removed. Our web-font and map services receive your IP address when fonts load and when the map on our contact page loads.

3. Purposes for collection, use, and disclosure

We collect, use, and disclose your personal information for the following purposes:

  • Responding to your enquiries and requests
  • Delivering marketing strategy services and communicating about our offerings
  • Qualifying leads and providing recommendations through our assessments and audits
  • Delivering resources you have requested, such as our research briefs
  • Improving your website experience and our service delivery
  • Measuring how our marketing and campaigns perform
  • Understanding how you engage with our emails and website so we can tailor our communications
  • Sending marketing communications about our services (with your consent)
  • Complying with our legal obligations

We will not use or disclose your personal information for other purposes unless you consent or the Australian Privacy Principles permit it.

4. Anonymity and pseudonymity

Where practicable, you may engage with us anonymously or using a pseudonym. However, if you do not provide us with certain personal information, we may not be able to respond to your inquiry or provide our services to you.

5. Who receives your information

We share personal information with the following kinds of recipients, as needed for them to provide their services to us, except where stated otherwise:

  • our own analytics system, hosted in Australia
  • our email-marketing and customer-relationship platform (United States)
  • our website hosting and security providers (United States)
  • our booking-tool provider (United States)
  • our image-delivery provider (Norway)
  • web-font and map services (United States)
  • LinkedIn (United States), only if you opt in to advertising cookies. LinkedIn may combine this with your LinkedIn account and use it for its own purposes.

6. Overseas disclosure

Some of the providers above are based outside Australia, in the United States, the United Kingdom and Norway. Before we disclose personal information overseas we take reasonable steps to ensure the recipient handles it in a way consistent with the Australian Privacy Principles.

7. Direct marketing

We may use your personal information to send you marketing communications about our services where you have provided your consent (for example, by subscribing to our newsletter or requesting one of our research briefs).

The marketing emails we send, such as our newsletter, include standard open and click tracking so we can understand engagement and improve what we send. Every marketing email has an unsubscribe link.

You may opt out of receiving marketing communications at any time by:

We will process your opt-out request promptly and without charge.

8. Data security

We take reasonable steps to protect your personal information from misuse, interference, loss, and from unauthorised access, modification, or disclosure. We use automated bot and spam protection on our forms, encrypted connections, and access controls on the systems that hold your information.

9. Data retention

We keep personal information only for as long as we need it for the purposes in section 3, or as the law requires. Website analytics records are kept for up to 24 months. Form submissions and contact records are kept while we have a relationship with you or you remain subscribed, and are deleted on request unless we must keep them by law.

When your information is no longer needed, it will be securely destroyed or de-identified.

10. Accessing and correcting your personal information

You have the right to:

  • Access the personal information we hold about you
  • Request correction of any information that is inaccurate, out of date, incomplete, irrelevant, or misleading

To make a request, please email us at hello@harpmarketing.com.au with details of your request. We aim to respond within 30 days of receiving your request.

If we refuse your request for access or correction, we will provide you with written reasons for the refusal and information about how you may complain about the refusal.

11. How to make a privacy complaint

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please email us at hello@harpmarketing.com.au with details of your concern. We will investigate, and aim to respond within 30 days with what we found and what we will do about it.

If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):

  • Website: www.oaic.gov.au
  • Phone: 1300 363 992
  • Post: GPO Box 5288, Sydney NSW 2001

12. Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be reflected by updating the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

13. Contact us

If you have any questions about this privacy policy or how we handle your personal information, please contact us:

HARP Marketing Level 19, Suite 4, 25 Bligh St Sydney NSW 2000 Email: hello@harpmarketing.com.au